The Girl

Hello, my name is Sheryl and I’m a freelance graphic designer & illustrator from gorgeous Perth, Western Australia. I started Nevertheless more than seven years ago with the hopes of working closely with small businesses and startups to create amazing unique identities and branding.

Being a solo girlboss, I can sympathise and appreciate the ups and downs of running a business – I hope that with my years in the industry, I can make this part of your journey stress and hassle free! I want you to get excited and be ready to take on the world ROAR.

One of the beauties of being a freelance graphic designer is the opportunity to develop a strong relationship with you. If you choose to work with me, you won’t be passed around to other team members, I’ll be there for you (cue Friends theme song) from the beginning to the very end!

For what it’s worth: it’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you have the strength to start over. — F. Scott Fitzgerald

If you have your own business or are thinking of starting one, my respect goes out to you. You are already incredible in my eyes for challenging yourself and I would love to be part of your great adventure!

Illustration

I had always been interested in drawing, as a kid I was always found with pencils and paper. I never really thought that it was something that I could turn into a career and so it had always remained a bit of a hobby until the more recent years when I decided to pick up my game and actually offer illustration as a service. I still pinch myself when I receive private commissions and commercial projects, it’s such a blessing to be able to do something you love.

My favourite medium to illustrate with are graphite pencils and I’ve recently started working with coloured pencils to create pet portraits. I also like to dabble a little bit with watercolours to add a bit of colour to my illustrations. My work shows a level of realism but I like to add some whimsy somehow so that it’s like being in a dream where you question if it’s real or not. As much as I love pencils and realism, I do like to experiment with other styles and mediums… when I get the chance!

Design Process

Q&A

I will discuss your design needs with you and how to best approach the project. If you’re a new client, you will be sent a brand workbook so I can better understand your company and what you’re trying to achieve with your branding.

DESIGN

Based on some research, discussions we’ve had about the project and your workbook answers, I will design and present 1-2 concepts for you. An additional concept can be created if you’re not sure about the initial concepts presented.

REVISIONS

If you like the direction a concept is going, we can take it through to the revision stage where you have a few sets of revisions to really get that design to your liking!

FINAL

Once you are happy with the design and have no further changes, the final complete artwork will be prepared in the appropriate file format and printed or emailed to you.

Why choose Nevertheless

COMMUNICATION

I’d like to think of myself as a caring, friendly and approachable person. I will always try to listen to your concerns and feedback and, provide transparent and honest communication throughout the process. It’s important to me that you feel comfortable and confident with all decisions and directions the project takes. You will also be working exclusively with me rather than a team so I will get to know your project inside and out.

EXPERIENCE

I have a bachelor’s degree in Graphic Design and have worked in the industry for a number of years. I have experience in designing many different items and for an eclectic range of clients – at the heart of it all, design is about really understanding a company enough to encapsulate who they are (personality, values, mission and more!) into visual form. During my years as a graphic designer and illustrator, I have gathered a small list of high quality suppliers so that I can organise the print or manufacture of your design items.

CREATIVITY

I love design and illustration, as cliche as it sounds, it’s definitely a passion. I like to create identities that are true to the business but at the same time can stand the test of time. I really do believe that simplicity is key when it comes to most things. To me, design is not just about what you see visually, I’d like to provide solutions that not only look professional and of high quality but works to engage your ideal customers, sets you apart from your competition and delivers a clear intent! SLAY.

ONE-STOP-SHOP

I would like to be your go-to for all things design. From experience, clients will usually need more than just a logo designed, there are supporting items like business cards, flyers, signage and so forth. I can handle all of your graphic design requirements to create strong and consistent branding for your business. Another positive aspect of working with me is that you can sit back and relax because not only can I design your item, I can also take care of its printing or manufacture.